EXPO8 Rearview now online

an event by STARTUP AUTOBAHN powered by Plug and PlayEXPO8 Rearview now online

External Speaker

Max Enno Kraft

Industry Executive Automotive Sector


Link List

In case you‘d like to get in touch.

  • max.kraft@microsoft.com

  • Linkedin

  • www.microsoft.com/en-us/industry/automotive

Description | Additional Information

you name it – we put it up

Max Enno Kraft is a leading expert for Automotive Suppliers at Microsoft Germany. His responsibilities include the development of Microsoft’s footprint in the Automotive Sector, envisioning digital solutions to business decision makers as well as strategic alignment to the Industry’s requirements. This includes solutions for (new) digital business building, Industry 4.0 & intelligent supply chain, autonomous driving as well as the workplace of the future.

He holds an MBA with a specialization in Global Leadership and has studied in France, Italy and Germany. Before joining Microsoft in 2019, he worked as a Member of the Executive Board at a German Automotive Aftermarket SME. He was primarily responsible for business development, leading sales management, strategy development and M&A activities. With his Automotive Aftermarket background as well as his management experience he is focusing to combine the strengths of automotive and tech, developing the German supplier landscape towards a bright digital-enabled future.

Max Enno Kraft on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

September 24th, 2020 – Thursday

1:30 PM (UTC)

0:20 h

The Rise of Smart Factories – The Beginning of the End for the Global Supply Chain?

Lisa SmithPrewave, Max Enno KraftMicrosoft, Valerij AsmusDaimler

Expert Panel


At our EXPO Days we always try to answer some of the most challenging questions our corporate partners are currently facing. The circumstances of the last 6 months have uncovered essential flaws in the way supply chains have worked over the last years: The outsourcing of every aspect of the supply chain, just-in-time deliveries and precarious conditions in countries along the production process proved to be unstable mechanisms to keep the operations smoothly ongoing in times of crisis. Due to the complexity of their vehicles, flawless processes along the supply chain are especially important for manufactures in the mobility industry. For this reason, already before the crisis many major industry players became early innovators and constructed Smart Factories to be more adaptable towards supply chain risks in general. With the possibility to produce more and more (vehicle) parts of the process in one location and with the challenges of a globalized production approach becoming more evident, this topic is highly relevant for all players in all kinds of industries.

Speakers of this Session

Lisa Smith

Managing Director


Max Enno Kraft

Industry Executive Automotive Sector


Valerij Asmus

Manager MBC Strategy for Digital Initiatives


Content Disclaimer

All information listed on this page have been submitted to Plug & Play Germany GmbH via a web form. The site owner can not guarantee for the validity and correctness of facts, information or assumptions provided by the submitter. Presented perspectives are not necessarily those of the site owner.

For inqueries or requests (eg. changes or deletions) please reach out to marketing-ger@pnptc.com.

Official EXPO 8 Press Release

Interested in what happened on September 23rd & 24th, 2020? You would like to share the experience with friends, co-workers or even a bigger audience?

Our Press Release got you covered – whether you prefer a german or an english version.

Press Release EXPO 8 (en)or Download

powered by Plug and Play

Pfaffenwaldring 19

70569 Stuttgart



EXPO 8 (Going infinite)

Copyright © 2020 Plug & Play Germany GmbH

Crafted with in Stuttgart