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External Speaker

Max Enno Kraft

Industry Executive Automotive Sector

Microsoft

Link List

In case you‘d like to get in touch.

  • max.kraft@microsoft.com

  • Linkedin

  • www.microsoft.com/en-us/industry/automotive

Description | Additional Information

you name it – we put it up

Max Enno Kraft is a leading expert for Automotive Suppliers at Microsoft Germany. His responsibilities include the development of Microsoft’s footprint in the Automotive Sector, envisioning digital solutions to business decision makers as well as strategic alignment to the Industry’s requirements. This includes solutions for (new) digital business building, Industry 4.0 & intelligent supply chain, autonomous driving as well as the workplace of the future.

He holds an MBA with a specialization in Global Leadership and has studied in France, Italy and Germany. Before joining Microsoft in 2019, he worked as a Member of the Executive Board at a German Automotive Aftermarket SME. He was primarily responsible for business development, leading sales management, strategy development and M&A activities. With his Automotive Aftermarket background as well as his management experience he is focusing to combine the strengths of automotive and tech, developing the German supplier landscape towards a bright digital-enabled future.

Max Enno Kraft on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

September 24th, 2020 – Thursday

1:30 PM (UTC)

0:20 h

The Rise of Smart Factories – The Beginning of the End for the Global Supply Chain?

Lisa SmithPrewave, Max Enno KraftMicrosoft, Valerij AsmusDaimler

Expert Panel

Production

At our EXPO Days we always try to answer some of the most challenging questions our corporate partners are currently facing. The circumstances of the last 6 months have uncovered essential flaws in the way supply chains have worked over the last years: The outsourcing of every aspect of the supply chain, just-in-time deliveries and precarious conditions in countries along the production process proved to be unstable mechanisms to keep the operations smoothly ongoing in times of crisis. Due to the complexity of their vehicles, flawless processes along the supply chain are especially important for manufactures in the mobility industry. For this reason, already before the crisis many major industry players became early innovators and constructed Smart Factories to be more adaptable towards supply chain risks in general. With the possibility to produce more and more (vehicle) parts of the process in one location and with the challenges of a globalized production approach becoming more evident, this topic is highly relevant for all players in all kinds of industries.

Speakers of this Session

Lisa Smith

Managing Director

Prewave

Max Enno Kraft

Industry Executive Automotive Sector

Microsoft

Valerij Asmus

Manager MBC Strategy for Digital Initiatives

Daimler

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Official EXPO 8 Press Release

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