EXPO8 Rearview now onlinean event by STARTUP AUTOBAHN powered by Plug and PlayEXPO8 Rearview now online
General Manager, Mirum Business Unit
Natural Fiber Welding
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Oihana leads all aspects of NFW’s breakthrough, 100% all natural alternative leather line, Mirum. She joined NFW in 2019, bringing 16 years of experience working in multiple countries and across a range of roles at global giant BASF. She has deep expertise in innovation, technology, sustainability and proven experience helping customers turn ideas into commercial success. Hailing from Donostia-San Sebastian, Spain, she earned her PhD in polymer chemistry from POLYMAT, the University of the Basque Country.
A sneak peak of the agenda. Find out more on the comprehensive overview.
September 24th, 2020 – Thursday
Laurence Dufrancatel, Senior Expert Materials, Faurecia; AGC, Razmik Balian, General Manager - Strategy & Special Projects; Natural Fiber Welding, Oihana Elizalde, General Manager Mirum Business Unit; Airbus, Paul Edwards, Head of Creative Design
The topic of sustainability has gained a lot of importance in recent years, also in the automotive industry. The procurement and subsequent processing of raw materials needed for car assembly of course pose certain sustainability issues. As the car power system has slowly shifted to more environmentally-friendly solutions, so have the actual materials used in the car‘s exterior and interior. New materials are coming into play such as glass or recycled materials transformed into leather or plastic look-a-likes and many more. Will these 'new' materials play a significant role in the future automotive sector? On the other hand, the current health crisis is definitely changing the dynamics of the industry putting the spotlight rather on hygienic requirements than sustainability. New technologies, such as UV-light solutions and bacteria resistant materials have already started to arise. How will this situation influence the developments in this regard? Can the sustainability focus still prevail in the long-term taking disruptions such as global pandemics into consideration?
Speakers of this Session
Host of this Session
This section only covers clips where Oihana Elizalde participated in. For a comprehensive overview of all videos please head over to the rearview section.
As part of EXPO 8, we invited four industry experts to join our panel on sustainable materials. Watch this video to see Razmik Balian from AGC, Laurence Dufrancatel from Faurecia, Oihana Elizalde from Natural Fiber Welding and Paul Edwards…
2 months ago • 12:30 PM
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