Digitization, electrification and connectivity are revolutionizing the automotive industry. Porsche sees this as an opportunity, and wants to make the most of it. STARTUP AUTOBAHN gives the innovative culture at Porsche an extra boost. The top talent from the international startup scene gives external inspiration that accelerates the progress the sports car manufacturer is making. To make this happen, Porsche provides the startups with an environment in which they can reach their full potential and focus on their work. In Program 5, Porsche realized 12 pilot projects in various fields of expertise – from voice control, to blockchain technology, to cyber security. In Program 6, Porsche will intensify and speed up its collaborations with the most innovative startups to shape the future of the sportscar.