It has been proven that many companies are unlikely (or simply, unable) to come up with groundbreaking innovations on their own. Consequently, over the last several years, industries around the world have started opening up their doors to a wider ecosystem, with many companies investing into crowdsourcing activities and strategic collaborations.  It has since then become the standard to engage in open innovation, also more and more due to the increasing global competition. Companies need to stay alert and act agile in order to remain in the game. Therefore, it is no surprise that cross-collaboration with various stakeholders among various industries gained on importance considerably.  The main question is: what is the recipe for success in employing new innovative strategies and collaborating across industries - and how does it affect the global strategies of multinational companies?  Nowadays, these questions are fundamental for businesses. And especially in these turbulent times, open innovation has become more relevant than ever. This panel discussion will reveal the best practices of our partners and how they are realising their innovation objectives together with open innovation platform STARTUP AUTOBAHN powered by Plug and Play.