Emily is the Founder of Beryl, the UK’s leading micromobility company.  Beryl sell their micromobilty operating system to major operators (London’s Santander Cycles) and operate their own bike, e-bike and e-scooter systems.  Currently in 6 UK cities, launching NYC soon, they typically operate under funded, long-term and exclusive contracts.  Having designed and built their entire micromobility system in-house (hardware, software, operations) it allows them to be a city’s fully-integrated, long-term, micromobility partner. 

Beryl started in 2012 by Emily Brooke, with the purpose of building a better world by getting more people in cities on bikes.  They have a range of consumer cycling products and were first known for their Laserlight innovation; a front bike light with a green laser projecting the symbol of a cyclist ahead of the bike, allowing them to be seen before they would otherwise.  This was later adopted by all of the Santander Cycles in London, before Beryl went on to provide them all on-bike technology and supporting asset tracking software.  Beryl are the only micromobility company that are a certified BCorp.

Beryl began as Emily’s final year university project in 2011, she has gone on to win numerous awards and in 2017 she was awarded an MBE from the Queen for her contributions to Transport and the Economy.