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Head of Creative Design
you name it – we put it up
As head of Creative Design for Airbus, Paul Edwards is responsible for the application of strategic design across all Airbus cabins. Leading teams in both Hamburg and Toulouse, he is responsible for shaping the future physical and digital design of Airbus cabins as well as the B2B and B2C development of the Airspace cabin brand. Following a customer centric approach his goal is to deliver innovative solutions that balance customers brand, operational and passenger needs with Airbus business and industrial objectives.
Before joining Airbus he worked as a Senior Design Manger for Philips Design in Hong Kong. Responsible for Brand Design Strategy, Direction Setting, Innovation and Design Demand Management, he managed multidisciplinary teams across Asia working on future Home Cinema, Home Audio and tablet solutions.
Prior to this he spent nine years as Senior Design Manager for Virgin Atlantic. Delivering considered innovation across a range of disruptive seating and interior solutions, successfully combining product and service to deliver a differentiated customer experience.
Based in Hamburg collaborating with both internal design teams and external agencies he has been responsible for the design of a variety of award winning projects across both the airline and consumer electronics industries.
A sneak peak of the agenda. Find out more on the comprehensive overview.
September 24th, 2020 – Thursday
Laurence Dufrancatel, Senior Expert Materials, Faurecia; AGC, Razmik Balian, General Manager - Strategy & Special Projects; Natural Fiber Welding, Oihana Elizalde, General Manager Mirum Business Unit; Airbus, Paul Edwards, Head of Creative Design
The topic of sustainability has gained a lot of importance in recent years, also in the automotive industry. The procurement and subsequent processing of raw materials needed for car assembly of course pose certain sustainability issues. As the car power system has slowly shifted to more environmentally-friendly solutions, so have the actual materials used in the car‘s exterior and interior. New materials are coming into play such as glass or recycled materials transformed into leather or plastic look-a-likes and many more. Will these 'new' materials play a significant role in the future automotive sector? On the other hand, the current health crisis is definitely changing the dynamics of the industry putting the spotlight rather on hygienic requirements than sustainability. New technologies, such as UV-light solutions and bacteria resistant materials have already started to arise. How will this situation influence the developments in this regard? Can the sustainability focus still prevail in the long-term taking disruptions such as global pandemics into consideration?
Speakers of this Session
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