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External Speaker

Oihana Elizalde

General Manager, Mirum Business Unit

Natural Fiber Welding

Link List

In case you‘d like to get in touch.

  • oihana.elizalde@naturalfiberwelding.com

  • Linkedin

  • naturalfiberwelding.com

  • Twitter

  • Instagram

Description | Additional Information

you name it – we put it up

Oihana leads all aspects of NFW’s breakthrough, 100% all natural alternative leather line, Mirum. She joined NFW in 2019, bringing 16 years of experience working in multiple countries and across a range of roles at global giant BASF. She has deep expertise in innovation, technology, sustainability and proven experience helping customers turn ideas into commercial success. Hailing from Donostia-San Sebastian, Spain, she earned her PhD in polymer chemistry from POLYMAT, the University of the Basque Country. 

Oihana Elizalde on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

September 24th, 2020 – Thursday

12:30 PM (UTC)

0:20 h

Future of Cabin's Interior on the Crossroads: Will Sustainable Materials Actually Sustain the Times of Crisis or Will Short-Term Decisions on Cost Efficiency and In-Car Hygiene Expose It as a Temporary Trend

Laurence Dufrancatel, Senior Expert Materials, Faurecia; AGC, Razmik Balian, General Manager - Strategy & Special Projects; Natural Fiber Welding, Oihana Elizalde, General Manager Mirum Business Unit; Airbus, Paul Edwards, Head of Creative Design

Expert Panel

Sustainability

The topic of sustainability has gained a lot of importance in recent years, also in the automotive industry. The procurement and subsequent processing of raw materials needed for car assembly of course pose certain sustainability issues. As the car power system has slowly shifted to more environmentally-friendly solutions, so have the actual materials used in the car‘s exterior and interior. New materials are coming into play such as glass or recycled materials transformed into leather or plastic look-a-likes and many more. Will these 'new' materials play a significant role in the future automotive sector?  On the other hand, the current health crisis is definitely changing the dynamics of the industry putting the spotlight rather on hygienic requirements than sustainability. New technologies, such as UV-light solutions and bacteria resistant materials have already started to arise. How will this situation influence the developments in this regard? Can the sustainability focus still prevail in the long-term taking disruptions such as global pandemics into consideration?

Speakers of this Session

Razmik Balian

General Manager – Strategy & Special Projects

AGC

Laurence Dufrancatel

Materials Innovation Global Domain Manager

Faurecia

Oihana Elizalde

General Manager, Mirum Business Unit

Natural Fiber Welding

Paul Edwards

Head of Creative Design

Airbus

EXPO 8 Rearview & Oihana Elizalde

This section only covers clips where Oihana Elizalde participated in. For a comprehensive overview of all videos please head over to the rearview section.

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Official EXPO 8 Press Release

Interested in what happened on September 23rd & 24th, 2020? You would like to share the experience with friends, co-workers or even a bigger audience?

Our Press Release got you covered – whether you prefer a german or an english version.

Press Release EXPO 8 (en)or Download

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EXPO 8 (Going infinite)

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